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The rise of the informed Indian skincare consumer

The rise of the informed Indian skincare consumer

The rise of the informed Indian skincare consumer

calendar_today12/07/2025

Beauty has been a very important part of the lives of Indian women for centuries now, but beauty in India is changing.

The typical Indian woman believes in the value of DIY beauty remedies based on age-old ayurvedic principles. She is raised on coconut oil in her hair, and favours gram flour, yoghurt and turmeric-based masks and scrubs that promise glowing, de-tanned, “lighter” skin...  Read More

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